About
Mustafa El Rafey
Elevating human capital management effectiveness and impact has been at the heart of my 30+ years of leadership in corporate roles. With extensive international experience spanning regional and global roles in Consumer Goods, Retail, Media, and E-commerce industries, I have collaborated with Boards and senior executives to deliver transformative strategies that align people, purpose, and performance.
Throughout my career, I have led impactful initiatives in culture and organization transformation, talent management and development, HR capability, and employee engagement, empowering businesses to maximize workforce potential and achieve sustainable growth.
My work has taken me across North America, Europe, the Middle East, Africa, and Asia, providing a unique perspective on driving organizational success in diverse cultural and operational landscapes.
Chief Human Resource
Officer
SVP, US and Global Centers
of Expertise
SVP, Global Talent
Management
VP, Global Talent Management
CHRO, Middle East & North
Africa
Chief Human Resource
Officer
SVP, US and Global Centers
of Expertise
SVP, Global Talent
Management
VP, Global Talent Management
CHRO, Middle East & North
Africa
My areas of expertise:
- Organization Transformation: Defined operating models and led organization design and transformation projects.
- Culture and Engagement: Designed and executed culture and engagement transformation projects
- High Performing Teams: Designed and facilitated workshops to generate breakthrough team performance.
- Leadership Development & Learning Programs: Designed high impact programs to strengthen leadership & workforce skills.
- Human Capital Strategy: Partnered with Boards, CEOs and CHROs to develop business driven HR strategies.
- HR Capability: Led HR capability assessment, design and transformation, and set-up of shared services.
- Talent Management Programs: Designed and optimized Talent Management processes and tools.
- Organization and Talent Planning: Designed and led workforce assessment and succession planning programs.
- Change Management: Developed and led enterprise-wide change management initiatives.
Book A Free Consultation
Every organization’s journey is unique. A free consultation is your chance to share your priorities, ask questions, and see how we can work together to create sustainable success.
